The days when a job and a pay check were enough to ensure staff loyalty and dedication are gone. Modern business leaders understand that staff who feel cared for on a personal and professional level will be more productive and will provide a better customer experience.
In short if you show genuine care for your employees they will go the extra mile to look after your business and your customers.
The Richard Bransons and Mark Zukerbergs of this world – business leaders who are revered – know that by creating a company culture that goes above and beyond the normal duty of care they are creating a positive, motivated, engaged and loyal workforce who are happy to give their best as part of a team aiming for excellence and success. Client care too is vitally important in an age where there is so much competition to attract customers. You spend huge amounts of time and resources trying to generate a new client so it makes sense to show that you care about them on a personal level.
When you extend Keys access to a client you immediately begin to learn about their life and lifestyle – big data that will enhance your customer communication and give you highly useful information to sharpen your marketing efforts when you offer them products or services in the future.
You will also be providing them with a meaningful benefit that will enhance their lives. By providing an offering that goes beyond the realm of normal client transaction you are proving that you value that individual’s custom. Not only will this benefit enhance customer loyalty and help in the generation of new clients but it will also give you the edge over your competition.
Never before has it been so important to keep your customers happy. Social voice is extremely powerful and an unhappy customer can vent their displeasure and reach a vast audience with just a few taps on their keyboard or smartphone. Similarly, if you do something to make your customers feel special they will tell the world for you.
EVERY CLIENT HAS A WINDOW TO THE WORLD
Give them something GREAT to shout about